A website isn’t just articles and business. Those aren’t the only things that will attract users to visit your website. The design of the website matters as well, and people tend to like looking at well-designed websites and will continue to stay at that website. This is why web designers have to work hard to create the perfect looking websites according to what their clients want, and web designers are not cheap. Here are a few of the incredible impacts of web design.
The design of a website expresses the identity of the website itself. It is just like if people express themselves through the clothes that they wear, it defines their personality and who they are. The website’s design says a lot about what the website is about. For example, a law firm website has a monotonic design, professional fonts, and language, with few images. This defines professionality and seriousness. A health website is bright yet calculated, with calming colors. It aims to calm the people who visit their website and invites them to make the healthy choices promoted on the site.
If you’ve ever seen a shady website which aims to scam the people visiting it, you’d know that the website designers put minimal effort into how the site looks like. It’s usually just a basic free template website design. This is why your website’s design is crucial because it can enhance the credibility of your site. A scammer won’t bother putting much effort into how their website looks. A well-designed website shows that you actually invested your time and money into your site.
A website design that is well thought of will make it easier for the visitors to navigate. They can quickly go to a specific category to see specified articles or product information. Without proper web design, it is straightforward to be confused in a website. It is recommended to always test out the navigation of your website before releasing it to the world. You don’t want your email to swell up from questions on how to navigate your site.
Increase in Traffic
The web design can also contribute to the increase in traffic of your website. This is because the more people are attracted to your site, the more your ranking in search engines will go up. When people search keywords related to your site, your website will pop up in the first two to three pages of the search engine that they are using. And when your site is easier to find, it will also increase the likelihood of people going to your site.