The Importance of Social Media Marketing

social media

Marketing has moved into the digital world, and that means social media marketing is one of the strategies. However, not a lot of people understand the real importance of social media marketing. They tend to post once or twice, not knowing the impact that it can actually make if they post more often or put more thought into what they post on social media as a part of marketing initiative. Here we lay out a few reasons to why social media marketing is crucial to the development of your business.

man looking at tabletBrand Awareness

One of the purposes of marketing is to create brand awareness which could lead to brand loyalty. You can establish your brand stronger by enhancing your social media marketing. The more social media marketing you do, the more you will gain followers, and people will be aware of your business. You can hold games, challenges, and competitions on your social media related to your brand. You can even merely post daily motivational posts related to or promoting your business. For example, a company selling perfumes can post daily inspirational quotes to motivate its followers, and the caption could be something like “don’t be afraid to seize the day, with the help of XXXX cologne to boost your confidence!”

Site Traffic

If you have a website for your business, social media marketing can help boost up traffic to your website. You can include links to your website in your posts’ caption and your social media’s biography field. You can keep mentioning your website and lure your social media followers to go to your website by only providing half the information so that they’d have to go to your website for the rest of the information. For example, you can say “Check out our newest cologne, more information on www.yourwebsite.com.”

hand touching iphoneIncrease in Sales

It is almost guaranteed that your sales will increase if you intensify your social media marketing. The more people are shown of your products and promotions, the more they will think about buying them. This is because the human’s psychology works in a way that they want to jump into bandwagons, and if your post keeps showing up, they will think that your product is widespread and is a must-have. Before you know it, you’ll have piling orders for your business.

Keep your social media marketing constant, and keep it scheduled so that you can organize better. It is also recommended for you to keep up with the responses to your social media posts so that you can learn what customers are experiencing with their products and what they think of your posts.…

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Creating High-Quality Content Articles

note next to laptop

In digital marketing, content is king. Whether it is for search engine optimization purposes or just for marketing, your article content will be more beneficial if it is high in quality. You might be wondering, how exactly can we make high-quality content for articles? It is not that hard. Here are a few things that can make a great content article.

silver laptop mid airInteresting Topic

The topic is the main attraction of an article. Your article should be adjusted to a specific niche, and then create a unique theme out of it. Journalism plays a big part here, and if there’s anything that journalism can teach us about topics, is that the angle matters the most. You can create several angles from one topic, and each of those angles makes one article. For example, you want to write an article about bullying in high-school. There are plenty of articles out there concerning the victims of bullying, so if you make another one, it won’t be so appealing anymore. Instead of looking at it from the victim’s angle, you can take the bullier’s perspective and make a whole new article surrounding it. This will attract readers to know how someone becomes a bully and how to prevent that from happening.

Backlinks

Backlinks will favor the search engine optimization side of your article. If your article is digital or will be posted on the internet, you want to make sure it is actually read. Broadcasting it on social media can only do so much, it can just attract your friends who follow you on social media. Creating a backlink will bump up your article’s link on search engines. You can do this by linking certain phrases or words in your article to other articles on more popular websites.

google on macKeywords and Snippets

Another thing you can do to create high-quality articles is to mind the back-end development of the post. You can enhance the search engine optimization this way, and overall your article will be more of a high-quality on the internet. Ensure that you input the right keywords before posting it so that when internet users type those keywords on a search engine, your article will pop up. Another thing to do is to edit the snippet. A snippet is a preview that people see when they find your article’s link on search engines. Make your snippet short, yet persuasive. An effective snippet should consist of one sentence about what your article is about, and another sentence that persuades people to click, such as ‘click here.’…

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